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Published: October 29, 2024
<p>In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balance between staying true to personal ideals and adapting to market realities, as Mackey discusses the challenges of entrepreneurship, the importance of listening to customers, and the resilience needed to overcome crises, like the flood that nearly destroyed his first store. This conversation is packed with lessons on visionary leadership, the tension between idealism and business growth, and the power of staying committed to a mission.</p> <p>In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balance between staying true to personal ideals and adapting to market realities, as Mackey discusses the challenges of entrepreneurship, the importance of listening to customers, and the resilience needed to overcome crises, like the flood that nearly destroyed his first store. This conversation is packed with lessons on visionary leadership, the tension between idealism and business growth, and the power of staying committed to a mission.</p> <p><br /></p> <p>John Mackey is the co-founder of Whole Foods Market, where he was the CEO of the company from 1980 to 2022. He is the author of the bestselling book, <em>Conscious Capitalism</em>.</p> <p><br /></p> <p>Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/</p> <p>--</p> <p>Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: https://fs.blog/membership/ and get your own private feed.</p> <p>--</p> <p>Follow me: https://beacons.ai/shaneparrish</p> <p>--</p> <p>Watch on YouTube: https://www.youtube.com/@tkppodcast</p>
Published: October 15, 2024
<p>From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.</p> <p>Fraser shares his refined framework for executing under pressure, scaling with precision, and maintaining excellence across domains. </p> <p>OUTWAY makes the world’s best socks. The TKP community can get 30% off using the code SHANE at checkout. https://outway.com/ </p> <p><strong>Newsletter</strong> </p> <p>The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/</p> <p><strong>Upgrade</strong></p> <p>If you want to hear my thoughts and reflections at the end of the episode, join our membership: https://fs.blog/membership/ and get your own private feed.</p> <p><strong>Follow Me:</strong></p> <p>Instagram: https://www.instagram.com/farnamstreet</p> <p>Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/</p> <p><strong>Follow Rob:</strong></p> <p>X: https://x.com/robbfraser</p> <p>LinkedIn: https://www.linkedin.com/in/robbfraser/</p> <p><br /></p> <p>Sponsors:</p> <p>Somewhere.com https://www.somewhere.com/</p> <p>Overlap: https://www.joinoverlap.com/ </p>
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